“A Visit Springfield International “Slide Down 66″ marketing campaign will start in 2023 with the goal of welcoming 250,000 sliders through the Route 66 Centennial in 2026.”

Project Scope : The Giant slide at the Illinois State Fair grounds has been a family attraction since 1968. In 2022, the Giant Slide was acquired by Knights Action Park through the efforts of the City of Springfield, The Route 66 Scenic Byway, the Illinois Department of Agriculture, and the Greater Springfield Chamber of Commerce. As part of this grass roots effort, the Ace Sign Co. team was engaged to paint a giant Route 66 emblem to kick of the “Slide Down 66” campaign. The slide was dedicated on August 12th, prior to the record breaking attendance at the 2022 Illinois State Fair.

Industry : Entertainment

Location : Springfield, Illinois