In March of 2019, we met with the proprietor of Edelweiss Boutique and learned their vision was to transform their box truck into a mobile brick and mortar store via urban camouflage. Our team began the process of gathering the Edelweiss Boutique branding standards as well as the imagery and color palette needed to tell their story. The end result displaying an artistic storefront rendering complete with brick walls, floral arrangements even a canopy. “A truly fashion-forward concept”
