When a Project is Measured in Acres, the Signage Has to Match
Across 70 acres and a 190,000-square-foot indoor sports dome, alongside dozens of athletic fields, signage becomes more than identification—it becomes part of the destination itself.
Projects of this scale require a comprehensive approach to branding and wayfinding. From the earliest stages of logo development and implementation, through the fabrication of large-scale structures, every element works together to create a cohesive experience for athletes, families, and visitors.
Across the site, signage takes many forms, including:
- Large Scoreboards & Video Displays that keep athletes and spectators connected to the action.
- Architectural Sign Structures that establish a strong sense of arrival and create recognizable landmarks throughout the complex.
- Sponsor Graphics & Environmental Branding integrated throughout the indoor dome and outdoor fields.
- Wayfinding Systems that help visitors navigate a campus designed to host thousands of guests and multiple events simultaneously.
On projects of this magnitude, signage isn't simply installed—it becomes part of the architecture, the experience, and the identity of the destination.
As the Scheels Sports Park continues to take shape, each new sign contributes to a place designed to bring together athletes, families, and communities from across the Midwest.
To learn more about the facility and on-going events, visit
www.scheelssportspark.com.
